Genares Worldwide Reservations Services is now the first hotel reservations services company to offer clients direct booking functionality through Facebook.
February 16, 2010, (LAS COLINAS, Texas, February, 2010) Genares Worldwide Reservations Services is now the first hotel reservations services company to offer clients direct booking functionality through Facebook. For the first time, hotels can empower their Facebook fan pages with one-click access to their booking engines, creating the most expedient and user-friendly Social Media booking process to date.
The use of social networking sites such as Facebook and Twitter now exceeds that of e-mail, with more than 350 million users logging in to these communities in 2009. Hotels who don’t embrace this enormous market will find themselves losing potential revenue to those that do.
Social Media booking by Genares is a win-win for hotels and their guests. Future guests gain another secure route in which to make reservations as well as exclusive access to last-minute deals and promotions. Meanwhile, hotels see a number of benefits themselves:
- Offer direct booking links to a potential audience of 350 million
- Sell distressed inventory through Facebook specials
- Encourage hotel awareness and growth of Facebook and Social Media community
- Provide an avenue of service that competitors are unlikely to match
Most importantly, Facebook reservations powered by Genares keep clients ahead of the competition by building hotel loyalty in the untapped market of Social Media and directly increasing revenue.
Ursula Rhode, Executive Vice President of Global Services at Genares, understands the importance of Social Media in the future of its clients:
“To maintain a dominant online presence, hotels today must go where the customers are. Where they are is Facebook, Twitter and other Social Media networks. By offering our clients direct booking from Facebook, we position them where they need to be with support by the most advanced technology and strategy on the market.”
As well as being the only provider of direct-to-booking services through Facebook, Genares offers comprehensive solutions across all Social Media. Products and services include optimized Facebook and Twitter pages, account management, video and photo campaigns through YouTube and Flickr, professional content writing and blogging, and strategy development.
Be first to market with Social Media solutions by Genares. For more information about Social Media services with Genares Worldwide Reservations, contact Sara Wilkins at swilkins@genares.com or visit the Web site at http://www.genares.com/
About GENARES
Genares Worldwide Reservations Services Ltd. was launched in 2004 by former Lexington Services Corp. founders and executives. As the first new central reservation system (CRS) to come to market since 1999, Genares’ gReserve web-based CRS and related services are provided on an ASP basis and designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry’s only privately-held reservations technology provider created by hoteliers for hoteliers, Genares’ services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the Dallas/Fort Worth suburb of Las Colinas, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris.
For more information, visit www.genares.com.
Editor’s Note: Photos of Genares executives available on request.
