Tool Enables Direct Hotel Booking From Facebook

Genares Worldwide is purportedly the first vendor to offer social media booking services.

PRESS RELEASE — Hotels, 3/18/2010 11:50:57 AM

From www.hotelsmag.com

Genares Worldwide Reservations Services is now the first hotel reservations services company to offer clients direct booking functionality through Facebook. For the first time, hotels can empower their Facebook fan pages with one-click access to their booking engines, creating the most expedient and user-friendly Social Media booking process to date.

Social Media booking by Genares is a win-win for hotels and their guests. Future guests gain another secure route in which to make reservations as well as exclusive access to last-minute deals and promotions. Meanwhile, hotels see a number of benefits themselves:
• Offer direct booking links to a wider audience
• Sell distressed inventory through Facebook specials
• Encourage hotel awareness and growth of Facebook and Social Media community
• Provide an avenue of service that competitors are unlikely to match

Most importantly, Facebook reservations powered by Genares keep clients ahead of the competition by building brand and hotel loyalty in the still untapped market of Facebook and Social Media and directly increasing revenue.

Ursula Rhode, Executive Vice President of Global Services at Genares, understands the importance of Social Media in the future of its clients:

“To maintain a dominant online presence, hotels today must go where the customers are. Where they are is Facebook, Twitter and other Social Media networks. By offering our clients direct booking from Facebook, we position them where they need to be with support by the most advanced technology and strategy on the market.”

As well as being the only provider of direct-to-booking services through Facebook, Genares offers comprehensive solutions across all Social Media. Products and services include optimized Facebook and Twitter pages, account management, video and photo campaigns through YouTube and Flickr, professional content writing and blogging, and strategy development.

Genares also offers resources to educate and train hoteliers on the importance of social media for hoteliers as well as how to directly increase bookings and revenue through the social media channel online at http://www.genaresblog.com

For more information about Social Media services with Genares Worldwide Reservations, contact krhode@genares.com (Vice President of Social Media at Genares Worldwide Reservations)

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