Genares Worldwide Reservations Partners with REVPAR GURU

20 July, 2010

Irving, TX – Genares Worldwide Reservations, a Global Leader in the Hotel Reservations Industry is proud to announce its partnership with REVPAR GURU, developers of a new integrated revenue management and pricing solution to help hotels increase their revenues.  This partnership provides hotels around the world with an all-in-one solution designed to increase occupancy and RevPAR through the implementation of the innovative revenue management and reservations technologies provided by the two companies.  The end result of this partnership for its hotel clients will be the ability to manage RevPAR intelligently and effectively, and deliver maximum profits through multiple distribution channels, while cutting their costs dramatically.

“We look forward to building a long-term partnership and leveraging the synergies of two leading companies in the hospitality industry today.” Ursula Rhode, Chief Operating Officer of Genares states.  REVPAR GURU’s innovative revenue management solution is a welcome addition to the many competitive services we offer here at Genares. This new partnership will further enhance the scope of services that Genares offers, giving hotels yet another tool to increase revenue and occupancy across all distribution channels.”

Jean Francois Mourier, CEO and co-founder of REVPAR GURU agreed: “At REVPAR GURU, we believe wholeheartedly in the importance of technology in optimizing a hotel’s operations, from the reservations department through to the revenue management department.  In today’s global marketplace, only those properties that leverage the abilities of technology to maximize their bookings and RevPAR will be successful, and this partnership gives both Genares and REVPAR GURU the ability to offer their clients even more value for their technology dollar.  It’s an exciting partnership for us and we hope that together we will be able to revolutionize the way that hoteliers use technology to run their properties.”

About REVPAR GURU

REVPAR GURU provides hotels around the world with an alternative revenue management software solution, to manage RevPAR intelligently and effectively, and deliver maximum profits. REVPAR GURU’s custom-designed Yield Dynamic Price Engine meets the rapidly changing needs of hotels in a demanding business environment – dynamic rate optimization, real-time pricing, integrated internet and extranet yield channel management, and GDS sales distribution, to increase a hotel’s RevPAR while maintaining rate integrity and automated rate parity. It is the only revenue management solution that automatically optimizes and updates hotel rates across all major consumer travel websites, based on all market variables and in real time, and provides a strategic room inventory control.  Once deployed, hotels can boost their occupancy rates and cut their distribution costs dramatically.  Headquartered in Miami, Florida, additional information can be found atwww.revparguru.com or by calling +1.786.478.3500.

About Genares

Genares Worldwide Reservation Services Ltd. was launched in 2004 by former Lexington Services Corp. founders & executives. The lodging industry’s only privately-held reservations technology provider created by hoteliers for hoteliers, Genares’ services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, social media marketing, direct booking through Facebook, a web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in the suburb of Irving, Texas, with offices throughout Europe, Dubai and Asia.. The company is owned by Ricky A. Wilkins, Michael G. Wilkins and Eugene Harris. For more information, visit www.genares.com.

For more information or to sign-up for REVPAR GURU’s Yield Dynamic Price Engine at a Genares preferred customer rate, please contact us at Genares@revparguru.com or by phone at 786-478-3500.

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