Our Approach
Social Media Marketing adds a personal element to your hotel. Visitors to your Social Media Sites will feel more at ease when engaging with a real person. You can interact with your clients by offering promotions they would normally not be privy to if you were not on these mediums. It also adds traffic and visibility to your website.
The viral nature of these online social networks are used to add to your profit, and to gain a better online presence for your hotel. Genares has developed a Social Media Marketing Campaign that already has several followers. By using us for your Social Media Marketing, we can build your network using our expansive reach.
Affordable Sign-Up & Maintenance Fees
- We will develop a strategy for your hotel to decide what you would like to accomplish with your Social Media Marketing efforts
- Whether it be to broadcast special rates, introduce people to your hotel, rebranding and changing your image or keep guests abreast on relevant news
- Monitoring and managing your Facebook and Twitter Accounts
- Setting up your Twitter page and background that users will see when coming to your page
- 12 Tweets a month
- Follow 450 people a Montha for you based on key words that are industry and geographically relevant
- Setting up your Facebook Fan Page, including your logo or picture of your choice
- Each week we will publish wall posts including press releases, current events, hotel news, etc… We will correspond with you weekly to discuss current topics.
- Setting up a YouTube channel for your hotel where you will be able to post videos
- Submit links to popular mediums, also including Facebook and Twitter
- Setting up a Direct Book Feature on your Facebook Fan Page to the Genares Booking Engine, or any other Booking Engine that will allow Fans to book hotel rooms directly from your Facebook Page
- Creating polls and Surveys on Facebook to increase Fan Participation and interaction
- Run special promotions or contests that gets your followers involved to help increase your fan base
- On the Genares Facebook Fan Page we have a Hotel of the Month tab where we will feature your hotel
- Live Travel Feed on Facebook that pulls reviews Direct from Trip Advisor into your customized Facebook Tab
- Include pictures of your hotel, amenities, spa services, restaurants and other significant information
- We have hundreds of people on our fan page that would not otherwise be privy to information about your property
- Get the advice you need to optimize your website
- Don’t have a website? We can provide you with a detailed cost analysis for a new website that fits your budget
- Blogs that are written about your hotel and it’s amenities will be published in Wordpress, and other popular blogging mediums to increase your visibility and optimization
- There are several Photo Sharing websites where we will create profiles for your hotel, and include pictures of the property, rooms, staff and other relevant photographs
- Proper tagging of the pictures under the categories assists with Search Engine Optimization, but also from increased rankings in search engines.
For more details on our services, please contact our Vice President of Social Media today. Don’t delay, your hotel’s online presence is at stake!
Vice President of Social Media • Kirsten Rhode
T – 817.722.2844 • F – 972-409-9988 • E- krhode@genares.com
